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IDEAS
THAT MATTER: AN EVER CHANGING SET OF IDEAS, ISSUES & TRENDS
Just
ask your local tyre place what badly aligned wheels
do the to the handling of your car. Well it's really
not that much different for companies and brands -
and I'm not just talking about making your marketing
messages match up...
Read
this idea / submit
an idea / Visit
the archive of ideas
NEW
ASSOCIATES
Brandology
maintains a network of associates who provide supporting
and complementary services for our clients. This is not
a formal partner network but a collection of like minds
who share values and a dedication to our clients and the
results we deliver. This month we are happy to announce
that Sue Barrett and Fran
Lefroy
have
joined
the
group.
Learn
more about our Associates
LINK OF THE MONTH
This
talk by Paul Graham at Start-up School is worth watching. Watch
the Video online
More
favorite links
LATEST SERVICES
For
individuals, Brand "Id" defines the core brand
elements of promise, beliefs and story as a personal basis
for the expression of who you are and a foundation for
the perception you create by your actions and decisions.
Ideally
suited to people who work for themselves, the Brand "Id" process
bring clarity and critical thinking to what you do and
why you do it.
Learn
about Brandology services / Download
Questions to Ask /
Read
the Story Snapshot
BLOGGING
FOR SMARTCOMPANY.COM.AU
Brandology
principal Michel Hogan is blogging for SmartCompany.com.au.
Check out the latest addition every Tuesday.
Link
to all SmartCompany.com.au Blog entries
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Brand Alignment Blog
Pushing the boundaries of thinking about
Brand, the Brand Alignment Blog reflects the latest thinking
about Brand and commentary on Brands from around the world.
Visit the Blog
Client Stories
Brandology works with organizations of many different
sizes, public, non-profit and individuals. Everyone has an
authentic brand – perhaps we can help you find yours!
Read
the stories.
About Brandology
Brandology helps you find and live your
authentic brand so it is sustaining and sustainable.
Learn more
Brandology Services
The methods and modes we employ
fall into three generally defined areas:
– Strategy + Alignment
Build internal understanding and awareness of the
foundation elements of the brand.
– Experience + Environment
Analyize gaps between the brand and actions across
the organization.
– Communications + Identity
Nurture authentic perceptions.
Learn
more
We Guarantee It
We stand behind the work we do with more
than just our expertise.
Read
our Guarantee
Our People
Find out more about the people behind Brandology.
Get Acquainted
Seminars, Speaking
& Facilitation
Sometimes
the right conversation is all that’s needed to get
things moving. We can help.
Find out more
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