| Brandology
is up and running, so please enjoy our story snapshots
below - short-takes to give you an – as we go idea, of
what we are
working on and for who. [Some names may have been changed
to protect the innocent!] Also
check
out
the
classic stories
from
our
sister
brand
practice
in US – Brand Alignment Group.
FEATURED
SNAPSHOT OCTOBER2008:
Original ideas in any area are rare, in corporate governance
they are even more elusive. We are working with a team to
bring a new theory of corporate governance to light. The
theory is still under wraps while we build out the environment
and experience to accompany it so stay tuned for more on
this early in 09.
SNAPSHOT 1: JAN
2008
A well-respected local law firm was on
the way up and wanted to get a better understanding of
their value to their clients and the culture that made
them a popular choice among lawyers looking for a better
work and life balance. Brandology was engaged to help them
dig into what the true meaning of "great service" was
within the firm and how that connected up across the various
areas
of operation – such as human resources, practice
groups and client relationship management. As a secondary
project,
Brandology worked with the client and their web developers
to ensure that the ideology of service was more than words
on a page but built into the very functionality and structure
of their new site.
SNAPSHOT 2: MAR
2008
Working across distance is always a unique
challenge. The client is a national non-profit located
in Washington DC. As the professional representative group
for addiction treatment and justice system professionals,
the organisation had become synonymous with the movement
they advocated for – they needed to find and articulate
their own uinique brand value so they could be more effective
in their advocacy and in their professional support. After
9 months, many thousands of air miles, hundreds of minutes
of
interviews, intensive
workshops with the internal teams, the results are nearly
in... stay tuned.
SNAPSHOT 3: JUN
2008
The pro-bono work we do is just as important
to us as our paid work. One issue that is especially near
and dear to our hearts is the environment, so when the
state peak environment group asked for our help we jumped
at the chance. The challenges for our environment have
never been greater and so to is the pressure on leading
environment groups to hold the government and industry
accountable for their actions and inaction. Brandology
is working with them to help develop a clear understanding
of why they exist and what their promise
is. Not only
necessary for them to be effective on the outside, it is
an imperative step so they can to build strength of purpose
on the inside and focus their passion and energy.
SNAPSHOT 4: AUGUST
2008
A local entrepreneur found himself at
a cross-roads. After a professional crisis hit home, a
little reevaluation of where he was headed and why seemed
like the right idea. Working with Brandology over 4 weeks,
we dug into his past and present to find some answers about
what he believed and why and how that translated to his
day-to-day actions. The resulting Brand Map has become
a guide as he navigates the myriad of new opportunities
he has coming his way, and has given him a new tool for
decision-making so his actions stay aligned with his beliefs – the
best way to strengthen his personal Brand "id".
STORIES FROM OUR
SISTER PRACTICE IN THE US:
NOMIS: A
Global Family – Nomis
Design exploded onto the snow and skate apparel market,
becoming a cult brand with big buzz... Read
the story
ANDAVO: Never
Travel Alone – In
a time of outsourcing of many core services, Andavo
was ready to step up and define their
value... Read the
story
BRIDEUN: A
School of "And" – A
passion for learning programs that respect and value
individual strengths adds up to
a powerful brand... Read
the story
JIMCOLLINS.COM: Built
to Teach not Sell – Jim
Collins, dedicated researcher and author, wanted to create
a unique learning environment
that would reach a broad audience and allow him to interact
with his 'students' on his terms... Read
the story
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