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Brandology is a collective of associates – united
by our shared values – who each bring their unique perspectives
and skills to the table. If you would like more information
about the people who work with Brandology please
feel free to contact them directly via the links below.
PRINCIPAL
Michel Hogan
Alignment is Michel's passion! She has spent her career helping
organizations, people and projects build greater alignment
between who they are, what they say and what they do. A
consultant, writer and designer, Michel first
discovered the importance and value of integrated
thinking working in museum design 18 years ago.
Today, that thinking continues to
evolve and drive her work as principal of Brandology and Brand
Alignment Group - brand practices located in Melbourne, Australia
and Denver, Colorado respectively. Working
with an eclectic client-base, ranging from individuals and
start-ups to Fortune 500 companies, Michel builds
understanding of, and implementation programs for, authentic
brands. Brands that serve to deeply impact organizations insdie
and out and not just act as a veneer for the marketplace.
michel@brandology.com.au or michel@brandalignment.com
BRANDOLOGY
ASSOCIATES (by alphabetical order)
Sue Barrett
Sue is a dynamic speaker, an energetic presence and has established a credible
public speaking and business profile – known for her no nonsense, tell-it-like-it-is,
often humorous
approach, she stands out from the usual crowd of existing business commentators.
Sue's achievements stem from her ability
to demystify the practices around achieving increased sales results and better
workplace relationships with
many individuals and organisations across the business spectrum including SME's & corporates.
Sue was also a finalist in the 1998 and 2001 Telstra Business Woman of the Year
Awards and was inducted into the
Business Women's Hall of Fame in 2000. Sue is a much sought-after speaker, interviewee,
business consultant
and facilitator. Sue is currently writing her first book called ‘Sell Like
a Woman’ and is
the 'sales' writer for
www.smartcompany.com.au. To view Sue's full bio click
here.
To contact Sue
click
here.
View Linked
In profile.
barrett.com.au
Loreena Bloomfield
Loreena Bloomfield is the founder of LB Marketing, a research,
analysis and strategic planning business that also provides
customised training and workshops
for businesses to develop the right skill set and bring about focused and
committed teams.
Loreena Bloomfield is tertiary qualified
in economics and began her career as a research economist and
went on to become an industry
analyst. Loreena worked
for industry groups and federal government organisations including the Textile,
Clothing and Footwear Council of Australia and the then Department of Industry,
Science and Technology.
loreena@lbmarketing.com.au
lbmarketing.com.au
Shawn Callahan
Shawn Callahan is the Founding Director of Anecdote Pty Ltd, a firm specialising
in learning and change using story-based techniques.
Shawn is the former knowledge management practice leader for IBM Australia
and regional leader of IBM’s Cynefin Centre. He has over 18 years
experience as a consultant and researcher and has undertaken a wide variety
of projects
including community of practice development, knowledge mapping, knowledge
strategy and using narrative techniques to tackle seemingly intractable
issues such
as trust, cash economy and workplace safety.
As co-founder of the ACT Knowledge
Management Forum (ActKM), an international community of practice
for KM in the public sector, Shawn has helped develop the group
from 8 members to over 1,500.
shawn@anecdote.com.au
anecdote.com.au
Linkedin Profile
Tayfun Demiroz
“Imagine if you could have been a very satisfied creative in the world
of arts but ended up in economics and banking."
During my thirteen year banking
career, there were many times when I felt trapped by a corporate
dogma which would not allow me to express and to realise my
creative potential. Having lost all those years to command
and control, I was liberated by the information economy post-2000.
For the past five years I have been seeding communities and
rubbing up against the imagination of highly competent people
in diverse fields to co-create corporate conversations that
really matter and indeed engage a multitude of stakeholders.
Mining these new dimensions of social exchange is at the core
of what I do. Currently I work out of a Sydney based graphic
design agency where I utilise my experience in facilitation
techniques, internal communications, and organisational development
to achieve radical results in corporate communications.
tayfun@tayfundemiroz.com
tayfundemiroz.com
Linkedin Profile
Jennifer Dunn
Jenni Dunn is the Managing
Director of Now for Future Pty Ltd, a strategic facilitation
company
she founded in 2000. Jenni is an experienced facilitator who
has been focusing on groups for over 25 years. Her work is
underpinned by both theoretical knowledge (she has lectured
in business at undergraduate and postgraduate level) and real-world
business experience (she has held senior management positions
in both the public and private sectors). Over the past ten
years she has facilitated more than 200 engagement sessions
ranging from small strategic planning meetings through to hundreds
of participants in stakeholder forums and conferences. She
is the World Café steward for Australia and New Zealand.
Biography Coming Soon
jenni@nowforfuture.com.au
nowforfuture.com.au
Simon Goodrich (Portable TV)
Portable Content is an ideas studio that creates connected
digital and real work experiences. Portable has developed Portable Film Festival,
a play in film and Swappler, a play in fashion, as well as offering web and
video services to clients including Apple, Adobe, Getty Images, Asahi and 42
Below.
simon@portablecontent.com
www.portable.tv
Linkedin Profile
Max Hardy
Max has a passion for building relationships.
He enjoys relating to people as individuals and in groups, and uses an affirming
approach to facilitate their engagement on issues, decisions and solutions,
encouraging people to explore their motivations and values.
Specializing in
deliberative techniques Max designs and delivers robust, cutting-edge
community engagement processes and is also committed to ensuring that such
processes leave a legacy of improved relationships, and a more
capable
and cohesive community
of interest. A highly experienced facilitator and trainer, Max understands
how to engage and stimulate participants by creating positive
learning environments.
max@twyford.com.au
twyford.com.au
Nancy Hellmrich
Nancy has more than 19 years experience
developing creative communications. An experienced creative
director and writer, Nancy is passionate about producing results-oriented,
target- appropriate creative for the full gamut of communication
tactics from interactive media, to print media, from web sites
to direct marketing and billboards. Nancy has worked both as
an independent consultant and in major agencies across the
United States. Her creative approach has helped clients from
a wide-range of industries to more effectively reach the people
that matter with words that make them care to listen. Nancy
lives and works in the mountains outside Denver, Colorado.
nhellmrich@hotmail.com
Fran Lefroy
Fran has more than 20 years experience in developing
compelling communications for a broad range of target audiences.
Starting her career as an advertising copywriter in London,
she has since worked as both a copywriter and freelance journalist
in Singapore, Holland and Australia. She holds a Masters of
Marketing from Melbourne Business School as well as a Graduate
Diploma of Journalism from RMIT. Fran currently provides compelling
content to a range of industries including: recruitment, IT&T,
hospitality and the environment.
fran.lefroy@gmail.com
Linkedin Profile
Jacqui Pryor
(Complete IP)
Complete IP Pty Limited provides
consultation in the field of Trademarks & Designs
and is a company whose objective is to provide a professional and helpful service
to our clients without charging the same level of fees you would normally associate
with these services. Our team is made up of persons with many years of experience
in intellectual property and we have affiliations with companies providing
other services important
to business, such as financial advisors and graphic designers.
The Mission: Firstly, to raise the
matter of trademarks and intellectual property with businesses
as it is often overlooked in
the planning stages. – If you have a business
you most likely have a trademark!; Secondly, to provide customer services
at a level that is second to none. We truly want to help
you!
So, ask questions as often as you like, we will
provide
you with thorough and helpful answers.
jacqui@completeip.com.au
completeip.com.au
Peter Tunjic
Peter watches and thinks
out loud.
He thinks about thinking and
not thinking, the relationship
between what he intends and
his intent, virtues, how things
get direction,
how thing compose, how companies work and their role ( both
real ones and as an idea),
the relationship between questions
and
answers, vision, learning, how to meet in public, technology,
the love of the mind, privatization and the human spirit, the
relationship between time, measurement and the self, old school
humanity, the role of silence, choice, systems, change, what
happens if you organize a society around capital, why he/we
exist and how it fits together.
Peter thinks out loud in essays, publications and professional
courses, in front of directors, executives and students with
friends and people he just met. He is warmly disagreeable,
arguable provocative and incomplete.
When he is not thinking out loud he is a director of Thoughtpost
and a commercial lawyer. He works with, for want of a better
word, innovative companies.
petertunjic@thoughtpost.com.au
thoughtpost.com.au
Linkedin Profile
US ASSOCIATES OF BRAND
ALIGNMENT GROUP
Click here to
learn about the associates of our sister group Brand Alignment.
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