Brandology: Who is in Your "Mars Group"?

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Who is in your "Mars Group"?

The answer might just be the thing to get your company back on course!

How many times have you been locked in a beige hotel conference room for days trying to “craft” the company vision statement or “create” the neat PowerPoint friendly list of company values…only to do it all again next year?

Jim Collins, author of bestsellers “Good to Great” and “Built to Last”, suggests that if you want to be a truly visionary company then don’t spend weeks wordsmithing the vision, mission, promise, values, purpose, etc statement. Instead spend that time to figure out how to build alignment between what you’re saying and what you’re doing.

Now, we know it isn’t as easy as it sounds, but it’s not an impossible task either. In the article “Aligning Action with Values” there are many examples and some great ideas to help get things moving. Mechanisms with teeth, the Mars group, how to spend your next off-site.

So take a trip into the great beyond – you just might find the future of your company.

There is a big difference between being a company with a vision statement and a visionary company. Read the Article Aligning Action with Values.

For more insight listen in while Jim talks about Core values*. It really matters that you have core values. It really doesn’t matter what they are!

Do you know what your values are? Click here to find out.

*note: RealPlayer needed for audio

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