|
Success
by Another Measure
Why
Social Business Enterprise is the way of the future.
Pure profitability isn't enough, what if we asked
businesses to add a social component to the question of what
marks their success? As reported in Forbes... "what if
we asked pharmaceutical companies to report on the number of
lives saved by their drugs every quarter, and food companies
reported the number of children saved from malnutrition? What
if companies issued separate stock based on social returns...".
From yoghurt that supports a village and then some, to venture
funding that has a distinctly commercial purpose, Social
Business Enterprise appears to be on the march.
It seems that more and more people are finding
that when the cost of a profitable bottom line is balanced
by a surplus social consciousness, the results can expand business
and improve lives at the same time. Now that's a provocative
idea if we ever heard one!
_ _ _
Global poverty show us that capitalism alone
doesn't work. Nobel Prize Winner Muhammad Yummas believes there
is a better future beyond the free market model. Find
out why!
The article that started the trend - "Saving
the world one cup of yogurt at a time" and the business
it talks about.
How can you give your business both a social
and profit consciousness? Would you like to
learn more? Go exploring - here are just a few resources
and places to get your journey started:
The
Red Campaign gives back by helping us exercise our love
of cool things.
Gameen Bank are the ones that started the idea
in motion. This
article from the founder explains the concept in more depth.
A different way to approach corporate social
responsibility is Google.org
And - speaking of google, check out these
links! Have
fun exploring.
COPYRIGHT
This work on this page is licensed under a Creative
Commons Attribution-Share Alike 3.0 Unported License.
|
