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In Praise of Slow

To get where we want to go – go slower!

Battle weary, over-hyped, stressed-out. Our addiction to speed in all things is quickly taking it's toll. But around the world there is a movement calling on each of us to slow it down. It all started one day when Carlos Petroni walked past the McDonalds in his local town, and thouroughly sick of the accelerating pace of life, thought to himself – "if we can have fast food, why can't we have slow food?" And so a movement was born.

Slow food led the way, and now, slow is becoming the new mantra. It is showing up in the nooks and crannies of our lives. From new urban developments that put the focus on walking not driving, to the stampede of people out of the traditional doctor's waiting room over to their local acupuncturist, and into the corporation where lunchtime yoga classes and meditation rooms are starting to appear. Slow learning, slow cities, slow music, slow reading, superslow weight training – when this many people are embracing an idea, there must be something to it.

But what does this have to do with business – after all today you can be yesterday's news before today is even past. Well consider this - research confirms that when we slow down we actually get more done, we do it better, and find it more satisfying.

So when did we get so addicted to speed? It's not exactly a new phenonenom - since the invention of the mechanical clock in 13th Century put time at the fore, we have chafed against its limits. But by any standards, today's world makes impossible demands, whirling us out of control until each day is nothing but an interrupted blur of activitites and actions, one running into the next. It seems to be well past time for us to say a collective - enough!

So next time the urge to hurry and squeeze one more thing into your over-packed day hits, just say no – it could be the beginning of something – slow.

Read the book In Praise of Slow to find out how the idea became a movement.

Slow is not a new idea - this article from 2004 gives us some great reasons why slow can be good.

There are a myriad of organisations from around the globe dedicated to helping you slow down - take your pick and start exploring a slower way of being!

The Sloth Club
Society for the Deceleration of Time
Long Now Foundation
Slow Cities
Slow Food
Entreaty to harvard Freshmen - Slow Down
The Slow Movement

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