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WHAT IS BRANDOLOGY
It's time for a new theory of brand.
That's what Brandology is. Want to know more about our philosophy
and approach? Read the brand manifesto.
We Need A New
Word For Brand!
[REVISED EDITION]
To unlock
their brand's true potential, today’s companies need
to let go of slick superficiality and embrace authenticity!
This Brand Manifesto is a rallying
cry to all organizations to take back their brands!
Download
Manifesto
 BLOGGING
FOR SMART COMPANY
Cultural Leadership
Blog
Brandology
principal Michel Hogan blogs each week for Smart Company
magazine. You never know what topic will be under the microscope.
See
Blogs
LATEST ARTICLE
Protect Your
Brand
Brandology
principal Michel Hogan has just published her latest brand
article with Smart Company.com.au. Short-term decision making
can lead to long-term brand damage – especially when
you don't honour the foundations of your brand in those decisions.
Read article
OTHER
ARTICLES
Brand is NOT
a Verb
Once you get off the ranch and into an organization your brand is not a
verb, it is a noun, a tangible thing. It should not be something you or anyone
else "does."
Read article
10 Ideas for
Building a Kick-Ass Brand
Brand is many things to different people,
but there are some basics if you want yours to stand out
and stand the test of time.
Read article
Mind
the Gap
Does your brand risk falling in between reality and expectations? This
article briefly explores the dangers and how you can "mind the gap."
Read article
The Brand has
No Clothes
This is a modern brand fable. Much as the Emperor and people in Hans Christian
Andersen’s century old fable are fooled by two clever tailors, so are many
companies fooled into believing their brands show what isn’t there.
Read article
Everything
you Know About Brand is Wrong... Thank Goodness
The sad fact remains that most companies practice branding for the neighbors - focusing on the exterior look rather than what really matters - aligning everything possible about who they are with what they do and say. Are you guilty of viewing branding from a purely marketing driven perspective?
Read article
Key Principles
of Brand Alignment
It's about much more than marketing. Brand is perception and it is shaped by everything you do and say as a company.
Read article
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