Client StoriesThinkingIdeas That MatterGroupContact
Thinking Latest Article Past Articles Reading Room Resources  
Get in the Loop.

Find other ideas that matter!

Visit our Favorite Links section for things to look at, to inspire, provoke and generally make your brains hurt.
Jump to Favorite Links.

 

Are you brand aware?

For most organizations brand stops at the gates of marketing, but by asking some simple questions you can help build an authentic brand from the inside out.
Find out more.

 

What about values?

We can’t overstate the importance of authentic core values to an organization. What are yours? We have ours…
See what they are.

HOME > THINKING > READING ROOM

Reading Room

Reading is something we can never do enough of, and is a constant source of ideas and inspiration. The following books are from my personal reading list. Click on a book to learn more - titles are linked to Amazon.com.

Check back often and see our changing list of inspiration or vist our Favorite Links and Resources sections for other things that inspire us - and maybe you...

NEW ADDITIONS

Brothers: The Hidden History of the Kennedy Years – David Talbot

Animal, Vegetable, Miracle: A Year of Food Life – Barbara Kingslover

The God Delusion – Richard Dawkins

The Spiral Staircase – Karen Armstrong

This I Believe – Jay Allison and Dan Gediman

The Dip – Seth Godin



5 ALL TIME FAVORITES

Good to Great - Jim Collins

A Simpler Way - Margaret Wheatley

Flow - Mihaly Csikszentmihalyi

The Play Ethic – Pat Kane

Logic of Failure - Dietrich Dorner



COMPLETE READING ROOM LIST

A Beautiful Mind - Sylvia Nasar

A Crack in the Edge of the World – Simon Winchester

A Simpler Way - Margaret Wheatley

Affluenza - John De Graaf, David Wann, T. H. Naylor

Alphabet vs. the Goddess - Leonard Schlain

An Unfinished Life – Robert Dallek

Beyond Entrepreneurship - James C. Collins & William C. Lazier

Blink – Malcolm Gladwell

Blue Streak; Inside Jet Blue – Barbara Peterson

Bowling Alone - Robert Putman

Brand Gap - Marty Neumeier

Brunelleschi's Dome - Ross King

Built to Last - James Collins and Jerry Porras

Bully of Bentonville – Anthony Bianco

Cicero - Anthony Everitt

Circles - James Burke

Collapse – Jared Diamond

Creativity – Mihaly Csikszentmihalyi

Darwin's Radio - Greg Bear

Designing Web Usability - Jakob Nielson

Dinner with Terrorists - Philip Rees

Don’t think of an elephant - George Lakoff

e=mc2 - David Bodanis

E-Myth Revisited - Michael E. Gerber

Eat Pray Love – Elizabeth Gilbert

Ethics of What We Eat - Peter Singer

Envisioning Information – Edward Tufte

Experience Design - Nathan Shedroff

Fast Food Nation - Eric Schlosser

Flow - Mihaly Csikszentmihalyi

Founding Brothers - Joseph J. Ellis

Good to Great - Jim Collins

Gutenberg: How One Man Remade the World with Words - John Man

In Love and War - Jim and Sybil Stockdale

In Praise of Slow - Carl Honore

Interactive Excellence– Edwin Schlossberg

It's Your Ship: Management Techniques from the Best Damn Ship in the Navy - Captain D. Michael Abrashoff

John Adams - David McCullough

Leadership and the New Science - Margaret Wheatley

Losing My Virginity - Richard Branson

Logic of Failure - Dietrich Dorner

Madam Secretary – Madeleine Albright

Massive Change – Bruce Mau

Meditations - Marcus Aurelius

Midnight's Children - Salman Rushdie

My Traitor's Heart - Rian Malan

Now, Discover Your Strengths - Marcus Buckingham

Omnivores Dilemma - Michael Pollan

One Good Turn: A Natural History of the Screwdriver and the Screw - Witold Rybczynski

Peak Performance - Clive Gilson, Mike Pratt, Kevin Roberts, Ed Weymes

Personal History - Katherine Graham

Shock Doctrine - Naomi Klein

Six Questions of Socrates - Christopher Phillips

Social and Cultural Anthropology: A Very Short Introduction
- John Monaghan

Socrates in Love – Christopher Phillips

Spiritual Capital - Danah Zohar, Ian Marshall

The Anubis Gates - Tim Powers

The Art of Living - Epectetus / Sharon Lebell

The Art of Travel – Alain de Botton

The Corporation - Joel Bakan

The Google Story – David Vise + Mark Malseed

The Hedgehog the Fox and the Magisters Pox - Stephen J. Gould

The Myth of Excellence - Fred Crawford & Ryan Mathews

Theodore Rex - Edmund Morris

The Play Ethic – Pat Kane

The Power of Focus - Jack Canfield

The Red Tent - Anita Diamant

The Soul in the Computer - Barbara Waugh

The Tipping Point: How little things can make a big difference - Malcom Gladwell

The Wisdom of Crowds – James Surowiecki

Through the Looking Glass – Lewis Carroll

Turning to One Another – Margaret Wheatley

Truman - David McCullough

Wanderlust: A History of Walking - Rebecca Solnit

What’s the matter with Kansas - Thomas Frank

When Christ & His Saints Slept - Sharon Kay Penman

Who Says Elephants Can't Dance - Louis V. Gerstner, Jr.

 

 

Copyright © 2007 Brandology. All Rights Reserved.
Comments or questions? Send an email to the webmaster