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There are lots of expected
resources out there that will reinforce everything you know
about brand. This is not that list! Also check out our Favorite
Links section for more great resources.
All About Branding
From the land of the long white cloud an earnest attempt to corral the disparate
thinking and sources of brand wisdom into one place. Visit
the site and check out brand perspectives from around the world.
Lovemarks
Before it was a book it was an idea hatched by Kevin Roberts
of Sacchi and Sacchi and Fast Company founder Alan Webber
about what brand today and tomorrow is (or should be).
Visit the site and
see the Lovemarks people love or nominate your own – the
list just keeps growing.
Berkana
Stretch your mind beyond the marketing spin on brand. Margaret
Wheatley and her Berkana Institute span the world of organizations
and what makes them work. Visit
the Berkana site or go
to Margaret
Wheatley.
Jim Collins
We are often asked what is our pick for best brand book to
read. For our money and without question Good to Great!
But a great place to start whether you are new to Jim's
ideas or a long-time student is his
web site.
The top 100 brands:
At least according to Business Week and Interbrand. Not definitive,
but useful as an example of how common wisdom values brands.
Updated annually so stay tuned. Download the latest list.
HBR
Mainstream - but that’s not always a bad thing! Search
for branding – you’ll
find new thinking, stale ideas and lots in between. Visit
the site. You can also check out their site
for working knowledge on a whole range of topics including brand .
Massive Change
It started as an exhibition that became a book that both take a broad look at
the impact and place of design in shaping our future - think Popiular Mechanics
not Target! Now it's become a movement. From the Institute Without Boundaries
it might help lead you to a broader understanding about other ideas as well
(it helped us). Visit
the site.
Blink
What informs and effects our immediate reactions? A critical brand question
if ever there was one. From the author of the Tipping Point an idea worth
exploring. Learn
more about Blink.
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